Even before reading a single word, we like to feel the design. An iconic typography can give your brand that voice it deserves and can be accessible to a larger span of audience. The right typography is everything that you will need to complete the communication to your audience. A font holds personality and, through that, echoes the trust and business intention. Fonts are an important part of any design, as we can easily recognise a brand with just the font style. Let’s explore the art of choosing the right font style and the top 5 iconic typography global brands use. Making them memorable, relatable and timeless.

Typography in Branding: Why Fonts Can Make or Break Your Brand?

Fonts are important in branding as they convey certain messages before one can even read the copy written in the advertisement. Each fonts acrries a different meaning and echoes the same message. Here are some reasons why famous font styles can make or break your brand. Each font carries a certain personality, echoes specific emotions such as fun, warmth, luxury, etc. They can change how the tone is perceived, whether luxury or playful. Like for a luxury product brand, use elegant fonts, whereas a kids’ brand uses playful ones. Proper font choice maintains hierarchy, giving the audience a visual direction to read the advertisement and naturally understand the highlighted part and hooks them. Typography builds trust with the audience for a brand and creates a memorable first impression. Here are the top 5 brand font inspirations for you.

Helvetica

Developed by Swiss designers Max Miedinger and Eduard Hoffmann. Speaks in a calm and confident tone. It usually focuses on clarity and balance. The approach of this font is neutral yet modern. Brands using this font often come across as trustworthy and organised. Brands that need to use this font: Tech brands focused on usability and clarity. Corporate brands connecting a global audience. Classic approach for the brands. Brands that use Helvetica: Apple, BMW, Panasonic.

Futura

Developed by Paul Renner in the year 1927. Carries a bold sense and optimism. Its geometric structure gives a futuristic edge, conveying the message of innovation, speed and forward momentum. Feeling energetic and ambitious, it makes it ideal for brands wanting to project confidence and modernity. Brands that need to use this font: Sports or lifestyle brands. Brands that target a youthful or aspirational audience. Brands that want to present themselves as Dynamic & Futuristic. Brands that use Futura: Nike, FedEx, Red Bull.

Gotham

Developed by an American designer, Tobias Frere-Jones. Striking a balance between professionalism and warmth. Feels modern and structured, yet approachable and human. Conveying confidence without arrogance, making brands appear reliable and friendly. The versatility of this font is its strong point. It can feel bold in a headline and conversational in everyday communication. Brands that need to use this font: Balanced, modern and approachable. Feels confident without being intimidating. Brands that use Gotham: Starbucks, Taco Bell, Chanel, Tom Ford.

Garamond

Garamond tells a story of tradition and refinement. The historical approach of the font evokes thoughts of elegance and refined typography. The font moves at a slower paces allowing the readers toread slowly and take the message seriously. Brands that need to use this font: Luxury and high-end goods/services. Popular among publishing & literature. Eco-conscious brands. Brands that use Garamond: Adobe, Tiffany & Co., American Eagle.

Times New Roman

This font communicates authority through its traditional approach. It looks formal, which builds trust among the audience and credibility. Give the audience a formal feeling about the brand where accuracy and clarity matter the most. Brands that need to use this font: Financial services. Legal department. Academic institution. Brands that use Times New Roman: HSBC, The Times. These typeface trends are ideal for your brands, which successfully convey your brand identity and messaging to the audience. 361 Degrees is an integrated digital marketing agency delivering expert solutions in social media marketing, performance marketing, SEO, logo and branding design, creative design, and data-led execution, making us a trusted